Dacia to reveal next stage of reinvention plan in November

The second phase of Dacia’s strategy road map will be revealed in November, four years after the company revitalised its brand identity, according to CEO Denis Le Vot.

Le Vot describes the new Bigster SUV as the car that “closes the first chapter” of Dacia’s modern reinvention. That chapter began in 2021 with the third-generation Sandero – the first recipient of Dacia’s new design language – and in time the Jogger seven-seater and the latest Duster were spun off the same platform.

Dacia will elaborate on this new phase after the summer, when “there will be a lot about electricity” as part of parent Renault Group’s new Futurama company strategy.

Within the next two years, Dacia’s line-up will be bolstered by a pair of C-segment models and an €18,000 (£15,000) Renault Twingo-twinned city car as part of a significant broadening of the Romanian marque’s portfolio.

Development of that electric city car is already well under way and should arrive in the middle of next year, given its rapid, 16-month (69-week) gestation process. Dacia is targeting a 100-week development window for all new cars.

Asked whether Dacia might end up cannibalising Renault’s sales in the C-SUV segment, Le Vot said he was confident that, given the three million such cars sold in Europe every year, there was plenty of space for both brands.

  • Related Posts

    Electric Nissan Micra unwrapped: Renault 5 twin due this year

    The Nissan Micra will return this year as an electric car twinned with the Renault 5, developed with a focus on the European market. The fifth generation of the supermini will…

    Jeep Avenger Review 2025, Price & Specs

    The e-Hybrid’s engine appears rather measly on paper, and with a 0-62mph sprint of 10.9sec, it won’t be winning any sprint races. But it’s torquey off the line, bolstered by…

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Jeep Avenger Review 2025, Price & Specs

    Jeep Avenger Review 2025, Price & Specs

    Electric Nissan Micra unwrapped: Renault 5 twin due this year

    Electric Nissan Micra unwrapped: Renault 5 twin due this year

    The best Porsches on sale now

    The best Porsches on sale now

    Dacia Bigster Review 2025, Price & Specs

    Dacia Bigster Review 2025, Price & Specs

    Car makers brace for huge financial impact of Trump tariffs

    Car makers brace for huge financial impact of Trump tariffs

    Is the hydrogen car dream as good as dead?

    Is the hydrogen car dream as good as dead?